Live · Free · July 22

SMB Demand Gen
Is Stuck in the Middle

You've outgrown beginner playbooks but don't have the team for AI-scale campaigns. 60 minutes of real strategy — not slides, just what's moving pipeline right now.

Wed, 22 Jul 2026 3.30pm IST · 45 min Speaker: Shikha Pakhide · Founder CEO, ShikhaShikz
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30-day action plan Real frameworks, no fluff Recording + slides

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Quick Reality Check

Not Sure If This Is for You?

See how well this session matches where you are right now. Takes under 30 seconds.

"I'm stuck between basic demand gen tactics and the advanced AI stuff everyone talks about."

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"Our demand gen is handled by a very small team or just one person wearing multiple hats."

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"We're active on multiple channels, but don't have a clear, consistent message that ties everything together."

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"I feel pressure to 'do more with AI' in demand gen, but I'm not sure what's actually practical for us right now."

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You're exactly the kind of SMB demand gen team this session is built for.

We'll show you how to go from 'stuck in the middle' to a clear, practical system — with AI that fits your reality.

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60-Minute Curriculum

The Framework That's Working
for Lean Teams in Q2 2026

Every lesson below has been tested with SMB demand gen teams like yours. No theory — specific, actionable frameworks.

01

You're not losing from budget — you're losing from sequence.

Brand-first framework costs zero and unlocks everything else. Stop running campaigns before you've built trust.

02

Being everywhere is costing you everything.

One channel done properly outperforms five done badly. Identify the single channel that fits your stage and buyer behavior.

03

AI is useless without a workflow.

Three AI workflows you can implement this week. Actual prompts, templates, and automations that save 10+ hours per week.

04

Conversion problem = messaging problem.

One sentence test reveals the exact leak — and the fix takes 30 minutes. Unclear positioning kills conversion before the campaign.

Your Host
Shikha Pakhide

Shikha Pakhide

Founder & CEO · ShikhaShikz Marketing
Growth Marketing Leader GTM Strategy Brand Awareness ABM Demand Gen Published Author

Leverages extensive leadership experience from senior roles across multiple companies, applying innovative approaches to marketing technology. An accomplished author and storyteller — self-published multiple books and actively shares insights through marketing events, podcasts, and editorial contributions.

Learn more about Shikha →
Results in Action

Success Stories That Prove
This Approach Works

The same demand gen principles we'll cover in this session — applied for real B2B teams. See how they moved from stuck to scaling.

Moving Walls success story
13 Apr 2026

Success Stories Powering Moving Wall's Growth

How we turned customer stories to bring focus to content, process, and GTM execution at Moving Walls.

Read success story
HiLe Pack success story
13 Apr 2026

Engineering HiLe's Digital Growth Blueprint

To digital dominance on how HiLe Pack scaled traffic, engagement, with strategic marketing and events.

Read success story
Brainayan success story
13 Apr 2026

Precision Targeting Drives Brainayan's Brand Growth

How we boosted Brainayan's digital acquisition and brand growth via targeted multi-channel campaigns.

Read success story
Questions?

Quick Answers

No. Live teardown session — slides are visual anchors, not scripts. The real value is live Q&A, chat discussion, and an anonymized campaign review. High-energy format, not a slides-only lecture.
Absolutely. Bring the whole team. Every registered seat includes access to the recording, slides, and frameworks — share them internally. If you'd like a private session for your team, mention that when you register.
That's who this is designed for. The whole framework works with a team of 1–3. Every workflow is built around what a lean team can actually execute without burning out.
Yes. Registered attendees get the recording, slide deck, and framework templates. The content works on-demand.
Reserve Your Seat

Ready to Move from Stuck to
a System That Actually Works?

Join 200+ SMB demand gen marketers already registered. Free seat — recording included.

30-day action plan Real frameworks, no fluff Recording + slides

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Lock it in your calendar:

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200+ demand gen marketers already registered
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